Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website: https://www.okcpoolservices.com.

The OKC Pool Company is a premier pool designer and pool constriction company.  OKC Pools has a production system that takes the stress out of pool construction.  They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard.  Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process.  The Project Consultant is always available to answer any questions and address any concerns.  Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction.   Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.

OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.

The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization.  WSI also created new webpages that better describe OKC Pools services.  You can view the optimized pages here:

OKC Pools Home Page: https://www.okcpoolservices.com/

OKC Pools Design Page:  https://www.okcpoolservices.com/pool-designs

OKC Pool Construction Page: https://www.okcpoolservices.com/pool-contstruction

OKC Pools Vinyl Liners Page: https://www.okcpoolservices.com/liner-installation

The off-page optimization for The OKC Pool Company is an ongoing effort.  As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories.  We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium. 

The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking.  Monthly reporting will be provided keep OKC Pools informed of the progress we are making.

This blog post originally appeared at: http://wsiaimhigh.com/our-blog/okc-pool-company-hires-wsi

A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel. 

The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets from Blackington and Strong, boots, shoes and socks from 5.11 Tactical, Bates, Corcoran, Matterhorn and Thorlos. It also provides duty gear such as holsters, flashlights, body armor, bags, restraints (handcuffs), batons, tactical gear and riot gear from well-known high quality product manufacturers such as Safariland, Uncle Mikes, Streamlight and Bianchi. The customers in the law enforcement sector includes state police, local police, county sheriff, Federal and correctional officers.

The store also provides uniforms for firefighters and rescue professionals as well as gear and equipment such as Fire/rescue gloves, medical gloves, medical bags, and lights from Safariland, Streamlight, Uncle Mikes.

In addition to uniforms for EMS personnel, the store also provides CPR equipment, medical gloves, and medical bags from the popular manufacturer North American Rescue.

Digital Marketing Services Provided by WSI

The store initially engaged WSI to develop a modern mobile-responsive e-commerce website. While it prepares its inventory to go online, the store launched the website with the purpose of promoting discounted police uniform and gear. WSI developed a digital marketing program for the store which includes biweekly email newsletters to its customer list using Constant Contact, as well as frequent social media posts on its Google My Business, Facebook, Instagram and Linkedin pages. WSI performed detailed keyword research and on-page SEO has been done on relevant landing pages as well as the social media profiles. Ad campaigns are also executed on select social media platforms to promote the brand.

The objectives of the program are to increase website traffic, drive more visitors to the store, promote sale items and increase social media visibility and brand name recognition. We will monitor the store’s website traffic and conversions, as well as the followers and engagement on its Facebook, Instagram, Linkedin pages. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/digital-marketing-for-a-uniform-store/

For more info about WSI, please visit: www.wsiworld.com
For more info about WSI Sweden, please visit www.wsiworld.se and www.wsiwebanalys.se

Group 1 Cars is the used vehicle division that forms part of Group 1 Motors – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008. 

Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices. 

Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017. 

Tailored Tactics for Group 1 Cars

After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included: 

• Cars For Sale Gauteng
• Cars For Sale Western Cape
• Cars For Sale Eastern Cape
• Cars For Sale Cape Town
• Cars For Sale Port Elizabeth
• Cars For Sale Uitenhage
• Cars For Sale Pretoria
• Cars For Sale Knysna

Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included: 

• Cars For Sale Alberton
• Cars For Sale Johannesburg
• Cars For Sale Midrand
• Cars For Sale Stellenbosch
• Cars For Sale Kuils River

Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io. 

Consistent Effort = Exceptional Results

The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa. 

What’s Next? 

As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels. 

This article was originally posted on: https://blog.wsiwebmarketing.co.za/wsi-creates-seo-optimised-website-for-group-1-cars/

Search engine optimization remains one of the best ways to promote traffic to a website. WSI has been providing SEO services to small and medium businesses for over 10 years with many successful outcomes. Our clients stay on our SEO programs for years. We are pleased that Dinno Health, a company that operates three pharmacies in the Greater Boston area, continues their local SEO program with WSI for the second year. In addition, WSI supports the social media marketing efforts of their own staff.

The SEO program focuses on several areas of the business, including

• Medicinal Compounding including animal compounding, diaper rash and apno cream compounding, compounded medications for hormone restoration, compounded medications for pain management and orthopedic & sports, etc.
• LDN Compounding
• Prescriptions and Rx Refills

The three pharmacies also provide a wide range of health and beauty aids, vaccines, vitamins and supplements, orthopedic supports as well as home health supplies.

Family-owned and family-operated, Dinno Health comprises a prescription pharmacy in Newton called Keyes Drug, a compounding pharmacy in Acton called Acton Pharmacy and a local pharmacy in Concord called West Concord Pharmacy. Like most independent pharmacies, they pride themselves on developing personal relationships with their patients and being involved in their own communities. During the COVID-19 pandemic, they worked hard and were able to procure PPE for their communities, and donated some PPE to local essential personnel, including the police and fire departments.

The pharmacy group holds health and wellness events every month in Acton and Newton. These events provide a venue for local physicians, nurses, nutritionists, chiropractors, yoga and meditation experts, acupuncturists, etc. to give workshops and seminars on various health-related topics. These are promoted on the website, Facebook, Twitter, Instagram, and Google My Business, as well as email.

As we continue the local SEO program, we will focus on additional keywords that have not yet achieved first-page ranking status. We publish monthly blog posts on health and wellness blog on WordPress, a home and healthy living blog on Blogger, a home and housekeeping blog on Medium, a family life style blog on Wix and a family life and wellness blog  on Weebly, that build links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published. In addition to regular posts, the pharmacies are also posting videos on Facebook, Twitter and Instagram. Facebook and Instagram ad campaigns are also deployed as needed.

We will monitor the pharmacies’ web visibility progress every month, including organic traffic, rankings, and conversions. The program’s objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client. 

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing and more.

With consultants in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/pharmacies-continues-digital-marketing-program-with-wsi/

For Digital Marketing Services and Consulting in Sweden, contact WSI Sweden, Madelene Wadelius at madelene@wsiwebanalys.se. We can help you with national or international projects.

It all began with ACT Family Counselling, a private practice working with individuals, couples, and families of all ages, serving the Inland Empire and surrounding communities since 1990. In late 2019, the company embarked on a whole new business to complement the 6 offices established in southern California – ACT Teletherapy.

ACT Teletherapy – Online therapy via Voice, Video, and Text

ACT Teletherapy is designed to help individuals, couples, and families with emotional and behavioural problems, conveniently and privately through a secure online portal. ACT Teletherapy provides qualified and experienced therapists to assist with a wide range of issues, from depression and stress to relationship issues, eating disorders, and much more.

ACT Teletherapy – Digital Marketing Strategy

As a new business, ACT Teletherapy had many challenges. The new service needed an online presence including website and social. Those are now live with a secure portal for all client scheduling, billing, and communications.

Now the challenge is to drive traffic to the new website. The site was built with responsive architecture and content optimized for search. With the launch complete, offsite SEO, link building, and blogging are underway.

In addition, a press release, social campaign, paid advertising campaign, and email marketing are all in the works to promote the new business and drive traffic to the site.

A Great Start – Much Work Ahead

We all understand that SEO takes time, more depending upon the how competitive client’s industry. We are excited to see the initial results with the foundation pages created so far. These include:

• Teletherapy –  https://actteletherapy.com/
• Online therapy – https://actteletherapy.com/about/
• Insurance – https://actteletherapy.com/insurance/
• Teletherapy News – https://actteletherapy.com/news/
• Online Therapy Services – https://actteletherapy.com/services/

We are very excited about our progress so far and look forward to the added presence that our PPC campaign, Press Release, Content Marketing and Email Newsletter will bring to our Search Engine Optimization program.

This blog post first appeared on: https://wsicybersmart.com/2020/02/05/wsi-provides-a-digital-strategy-for-act-teletherapy/

Perna & Abracht , LLC is a full-service law firm in Kennett Square, PA. The firm’s partners represent their clients in cases ranging from Divorce and Family Law, Business and Corporate Law, Employment Law, Estate Planning, Personal Injury, Medica Malpractice and so on.

The firm is well known in the local area but before engaging WSI, their internet presence needed some work. The website was old and outdated and did not represent the firm well. They did not show up in search results for any terms related to their areas of practice, and they had engaged different lead generation services in the past but had not been happy with the results.

Perna & Abracht engaged WSI to tackle these challenges and handle their Digital Marketing. The foundation of a strong Digital Marketing Strategy is a good website, so we addressed that issue first and foremost. The firm’s website underwent a complete makeover resulting in a modern, responsive website with intuitive navigation. The website makeover was followed by the implementation of an SEO campaign.

As part of the SEO strategy, we have optimized the website for the following key search terms –

Divorce Lawyer

Personal Injury Lawyer

Estate Planning Attorney

Medical Malpractice Lawyers

Child Custody Lawyers

We are writing high-quality content for the firm, to answer the common questions prospective clients have in mind before they engage with a lawyer. Besides publishing this content on the website monthly, this content is also being published at some external blogging profiles we have set up for the firm, namely – WordPress and Blogspot.

Besides the blogging profiles, we are also publishing some video content on the Perna & Abracht Youtube Channel.

The Early results of the campaign show high rankings for the website in the local Kennett Square area for all the target search terms, resulting in some qualified leads. The larger Chester County area is picking up rankings gradually and we are confident that in due time, the campaign will produce strong results and consistent leads.

This blog was originally published at https://wsipromarketers.com/blog/perna-abracht-hire-wsi/

Local Pharmacy

Large retail pharmacy chains like CVS, Walgreens and Rite Aid have a big presence in Greater Boston, but many local independent pharmacies are still doing well. There are many reasons why people go to independent pharmacies for their health care needs, but the most important one is customer service. Local pharmacy stores are often owned and operated by pharmacists from their own communities. They have personal relationships with the people that they serve. They often know their customers and their families by name and truly understand their needs. Dinno Health is one such institution.

Dinno Health

The Company is a family-owned and operated community pharmacy services provider in Greater Boston. Father, Ramzi Dinno, and sons, Saad and Raied, are all registered pharmacists with strong ties to their local communities. The family operates three independent pharmacies, Acton Pharmacy, Keyes Drug in Newton and West Concord Pharmacy. Monthly health care events are held in Acton and Newton, and Saad hosts a monthly cable-access show on general health and wellness topics called “A Healthier You.”

The pharmacy stores provide not only prescriptions, but also compounded medications and other specialty items such as medical supplies, homeopathic remedies, and a full line of vitamins and vaccines. Dinno Health also provides medication compounding services through compounding pharmacy Acton Pharmacy in Acton, and compounding pharmacy Keyes Drug in Newton, MA. Specialties include

• Veterinary compounding or animal compounding for pets,
• Pediatric compounding for children,
• Dermatology compounding for skin,
• Maternal & infant health compounding for women,
• Orthopedic & sports, pain management, and
• Hormone restoration.

Digital Marketing for the Pharmacies

The Company originally had separate websites for Acton Pharmacy, West Concord Pharmacy and Keyes Drug. These are now combined into one website under dinnohealth.com with separate pages for each pharmacy and a set of new pages for the medical compounding services. A modern mobile-responsive design was used and conversion forms were implemented on all key landing pages of the website. We performed detailed keyword research and on-page SEO has been done on relevant pages.

In addition, monthly blog posts will be written and syndicated to a home and family blog on WordPress, a healthy living blog on Blogger, a housekeeping blog on Medium, and a family life blog on Weebly, thereby building links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published.

Each pharmacy also has its own social media site on Facebook and Twitter with postings daily. Monthly newsletters which are focused on announcing health-related events at the pharmacies will also include links to help drive traffic to the website. 

We will monitor the pharmacies’ web visibility progress every month, including rankings, organic traffic, and website conversions. The objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.

This post was originally published at https://thewsitouch.com/blog/a-digital-marketing-program-for-three-pharmacies/

Digital marknadsföring för apotek

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

WSI was selected to build a new responsive eCommerce site and provide Search Engine Optimization (SEO) for Nature’s Hot Tub Treatment, an online store specializing in all natural products for cleaning and maintaining your spa, hot tub, and swimming pool. The new site has already gained momentum in organic search and we are working to expand this online presence with a combination of content marketing (onsite and social blogging), link building, paid advertising including Google Shopping, and email marketing.

Nature’s Hot Tub Treatment now has optimized pages based on relevant keywords for:

https://natureshottubtreatment.com/benefits/

https://natureshottubtreatment.com/about-clear-choice/

https://natureshottubtreatment.com/natural-hot-tub-kit/

https://natureshottubtreatment.com/natural-swim-spa-treatment/

https://natureshottubtreatment.com/natural-pool-treatment/

https://natureshottubtreatment.com/product/clear-choice-spa-prep-4-oz/

https://natureshottubtreatment.com/product/clear-choice-start-up-kit-with-micron-sleeve/

We have begun tracking the progress of our marketing campaigns and reviewing the results achieved.  To date, our Search Engine Optimization efforts have yielded a 36% increase in Organic Traffic. Social including Google My Business have improved 69%. We will measure, analyse, and report on the ranking of each of the chosen keywords, new backlinks, traffic to the website and much more.  As our efforts continue, we look forward to improved ranking, higher visitor traffic, and improved conversion rates.

We are excited about the strong beginning to our business partnership with Nature’s Hot Tub Treatment.

For premium digital marketing services, consult with WSI, the leader in digital marketing worldwide.

This article was originally posted at: https://www.wsicybersmart.com/new-website-and-seo-for-natures-hot-tub-treatment/

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

In December 2016, Attorney Robert Adelson engaged WSI to make his website mobile-friendly, improve his website’s ranking on Google organic listings for relevant keywords and manage his monthly email newsletter campaigns. Most importantly, his goal is to generate leads for his executive employment practice from these digital marketing efforts. Two years later, he is very satisfied with the results and has again renewed his SEO and email marketing contract with us.

Based in Boston, Massachusetts, Attorney Adelson has been a corporate, tax and employment attorney since 1977. He has counseled and represented CEOs, Chief Operating Officers, Chief Scientific Officers, Chief Marketing Officers, Chief Technology Officers, Chief Financial Officers and various vice presidents, such as VP of Sales, VP of Marketing, regarding job offers, employment agreement terms, executive compensation, equity compensation, severance and termination issues. He has represented executives in Massachusetts, New York and throughout the country in diverse industries that include software, e-commerce, telecommunications, financial services, biotechnology, pharmaceuticals, medical device, food, retail and consumer products, and industrial supplies.

Publications on Executive Employment Issues

A frequent writer and presenter, Attorney Adelson publishes articles on CEO World magazine, CEO Refresher, IEEE Reflector and other publications. With more than 12.4+ million page views, CEOWORLD magazine is the world’s leading business magazine written for CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide. Robert Adelson’s articles include topics such as

• negotiating executive employment agreements,
• negotiating executive severance packages,
• wrongful termination,
• restricted stock and other forms of executive equity compensation such as RSUs and phantom stock,
• negotiating retention and CoC agreements,
• CSO and CTO employment agreements,
• non-compete agreements,
• startup CEO job offers,
• women CEO job offers, and much more.

Attorney Adelson’s work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and other publications.

Attorney Adelson is active in Boston’s thriving startup community. He has been awarded by IEEE for his exemplary service as Chairman of the Boston Entrepreneurs’ Network. He has also been named among the “Top 20 Boston Startup Lawyers” by ChubbyBrain.com, a website that provides tools for entrepreneurs.

Digital Marketing for Executive Employment Lawyer

A comprehensive content marketing and SEO program was implemented for Attorney Adelson in December 2016. Since then, Attorney Adelson has been publishing monthly articles and a newsletter. The articles are published on CEOWorld magazine or other magazines and on LinkedIn.  In addition, monthly blog posts are written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium, Wix and Weebly, thereby building links to the website as well as enhance his online presence. Monthly newsletters also include links to help drive traffic to the website.

During the past two years since we implemented the digital marketing solution, Attorney Adelson has been receiving highly qualified leads. He is very pleased with the results and has committed to continuing the program.  We are confident that our ongoing efforts in digital marketing will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on https://thewsitouch.com/blog/executive-employment-lawyer-renews-seo-an

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

Newton, MA-based home care agency, Visiting Angels Newton/Canton, has retained WSI for a local SEO program to generate leads online for home care services for the elderly and disabled adults.

The company provides senior care, dementia care, Alzheimer’s care, respite care, companion care, transitional care and other home care services. These non-medical services are provided on an hourly or daily ”live-in” basis including personal care, mobility assistance, errands & transportation, meal prep, light housekeeping, medication reminders, and companionship. This private duty care is provided by home care aides who are selected for each client based on their character, experience, technical ability, and other traits.

Visiting Angels Newton/Canton has been serving Greater Boston since 2004. Many families in Newton, Needham, Dedham, Canton, Brookline, Watertown, as well as Natick, Wellesley, Roslindale, Norwood, Westwood, Canton, Stoughton, and nearby towns in Metrowest Boston have benefited from their expert home care services. The company is accredited by the Massachusetts Home Care Alliance. It has won the Best of Home Care Leader in Excellence award from the national independent client satisfaction survey firm Home Care Pulse four years in a row. As a home care provider with an outstanding group of over 250 home care aides, the company has also been named a Top Place to Work by the Boston Globe.  

Having done business in the Newton Community for over 10 years, the company has developed a strong network of partners and benefits from their referrals. It also runs regular educational events in the community and has a robust social media program and email marketing campaigns that engages the community and helps to increase recognition and trust. As part of the Visiting Angels franchise, the company also gets leads generated by Corporate Headquarters. With the encouragement of the Corporate Office, the company seeks to expand business and increase leads through digital marketing. WSI is honored to be selected as the digital marketing agency for this purpose. We designed a customized digital marketing plan for Visiting Angels Newton/Canton as follows.

First, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords. We also improved the conversion architecture of the website by changing layouts and adding a Hipaa-compliant contact form on every page. In addition, an on-site blog was also implemented which would include articles about senior home care services, dementia care, homecare aides, home care costs and more. These blog articles contain long tail keywords that would help to bring traffic to the website.

With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google My Business, Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.

While the homecare agency has received and published many customer testimonials over the years, it has not received any reviews on Google. Part of this digital marketing solution would be focused on generating reviews on Google as well as other relevant websites such as senioradvisors.com, Care.com and caring.com for the company.

WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this SEO program.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This blog post is originally published on https://thewsitouch.com/blog/home-care-agency-engages-wsi-for-search-engine-optimization/

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |