Increasing new lead flow

Comfort Control is one of the Austin areas leading HVAC and Electrical Contractor companies.  Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords.  The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages. 

The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase.  This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring.  This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page.  These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

Family pest Control selected WSI to update their brand image and redesign their website using the latest in technology. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI is also providing adaptive SEO services for the Family Pest control website.

Family Pest Control is the San Antonio’s premier pest control service provider for over 30 years. From rodent and wildlife removal to mosquito, bed bug and termite control, San Antonio’s Family Pest Control is familiar with the all the common insect and pest infestations to Texas and have the right tools to ensure any unwanted visitors leave your home for good.

WSI worked with Family Pest Control to understand their business and the needs of their clients to develop the right strategy for a new website. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.  In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

In the first month of on page and off page optimization activities being done, family pest control is ranking on first page of google for 3 out of 10 keywords being optimized. 

New WSI SEO Project

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent, and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.

As a means of increasing their new lead flow, LightSources engaged WSI to optimize their web site for 35 primary keywords.  The first step in this project was on-page optimization involving the creation of 35 new SEO landing pages.  These pages were optimized for three kinds of terms:

1) Keywords that describe what the company IS, such as “light bulb manufacturers”

2) Keywords that describe what the company DOES, such as “custom light bulbs”

3) Keywords for INFORMATION about end product applications, such as “uv water purification”

The 35 pages were implemented on the site by the end of January, and in February we moved into the off-page optimization phase.  This phase involves the creation of unique original content about the types of products that they make such as low-pressure mercury lamps and UV germicidal lamps.  This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page.  These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect LightSources will have a steady flow of new leads from searchers looking for a top-notch manufacturer of custom UV light bulbs.

Rabin Worldwide offers their clients a wide range of services.  In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services.  Rabin is headquartered in San Francisco with a European subsidiary officein Manchester, United Kingdom.

In April, WSI was retained by Rabin to increase leads from large corporations seeking to liquidate assets or obtain asset-based financing.  The extensive keyword research conducted by WSI resulted in the identification of 25 primary keywords and 18 additional stems with over 13,000 searches per month.  On-page optimization then proceeded with the addition of 20 new SEO landing pages and modified content on 5 existing pages.  Once the pages were implemented on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and blog accounts.

After 6 months of off-page optimization WSI was able to earn over 1,000 links to the SEO pages, 15 first page rankings, 18 second page rankings, and hundreds of incremental new visitors per month to the SEO pages.  This resulted in a substantial increase in auction and financing leads for Rabin.

Phase 2 will focus on more intense off-page optimization to move additional keywords to the first page.  We will target competitive keywords such as asset recovery services, auction liquidation services, heavy equipment appraisal services and machinery auctioneers.

The Micromanipulator Company is a leading global semiconductor test probe manufacturer with extensive experience in leading edge applications ranging from low current, to high speed testing. The company’s probe stations and probes tips are used by leading semiconductor wafer manufacturers around the world to test at the wafer level to ensure the highest possible quality.

WSI was selected to optimize Micromanipulator’s web site to rank for key words that are relevant to their product line, and that have significant search volume to drive large numbers of potential customers to their web site.

The keywords WSI selected cover two categories of searches.  The first category contains keywords relevant to what the company is, such as wafer prober manufacturer, or probe pin manufacturer.  The second category of keywords selected contains keywords relevant to what the company makes, such as wafer probers, and wafer chucks.  In all, WSI optimized 16 pages, covering a total of 30 keywords.

The next step for this SEO implementation will be the creation and syndication of content relevant to the optimized keywords.  In order to accomplish this, WSI set up three off-page blogs accounts on WordPress, Blogger and Tumblr. Over the coming months, WSI plans to create informative blogs on topics relevant to the semiconductor testing industry and post them on these blog sites, with links back to the relevant pages in the Micromanipulator site.

The combined effect of the on-page and off-page SEO optimization will increase the company’s rankings, which will in turn drive more qualified traffic, which will in turn increase leads and sales for Micromanipulator.

Controlgo is an established company located in Lisbon, Portugal, specialized in Financial Services, such as Credit Control, Debt Services and Condominium Services.

Until now Controlgo’s reputation as been mainly in the Credit Control and Debt Services, so their management decided to give more focus to their Condominium Services, and nowhere better to start than with Digital Marketing.

To accomplish that task, Controlgo hired no less than the leading digital marketing agency in the world, WSI, showing their determination in achieving results and increasing their online reputation as a completely transparent and trustworthy partner for managing condominiums in the great Lisbon area.

WSI was hired to apply SEO to the condominium section of their website, to generate more local potential customers channelling organic search traffic to Controlgo.

The work focussed on the most relevant keywords searched by their target audience divided into 2 main areas:

1. The practical side of the services provided: such as Main Differentiators, Condominium Management, and Rules and Regulations
2. Important Laws and Legislation including Civil Code

The next step in WSI’s SEO implementation is to focus on Off-Page Optimization to complement the On-Page and establish a solid base for consistent improvement in the search rankings for the selected keywords.

Altogether, WSI’s SEO program will bring Controlgo more qualified leads for condominium services and in turn help more potential customers find the perfect company to partner with to manage their condominiums, someone truly trustworthy, Controlgo.

WSI has recently completed the on-page search engine optimization for Governors State University, an Illinois state university located 35 miles south of Chicago. This year comes on top of an exciting year for GSU as they have transitioned from an upper-division public university that admitted only juniors, seniors and graduate-level students to a full 4-year university. As a four-year public university, they are currently serving more than 5,500 students and offer 64 degree and 24 certificate programs.

As with all SEO projects, WSI’s first step is deep key word research for the undergraduate division as well as five schools and colleges. As the website’s current pages use very precise language to describe the various programs, it was decided that they should remain “as is” to convey that information to prospective students.

To accommodate the new SEO copy, a new section on the site was created. This section was titled “browse”. The SEO landing pages in this section give visitors an overview of the university and its programs with links to the more informational pages. In total 90 new optimized landing pages were added to the site.

For the undergraduate project WSI’s research identified general keywords such as “colleges in chicago” and “chicago colleges”, as well as more specific keywords such as “business degree” and “psychology degree”. WSI then tackled the five schools and colleges, primarily focusing on graduate degrees, to match keywords to appropriate new landing pages.

Examples of some of the high volume keywords are shown below:

College of Arts and Sciences

adult education, masters in computer science, communications degree, and it degree

School of Extended Learning

esl and six sigma certification chicago

College of Education

ed.d degree and masters in education

College of Health and Human Services

masters in nursing and masters in health administration

College of Business and Public Administration

mba and accounting degree

Off-page search engine optimization for GSU will begin in December. This involves creating content with relevant links on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs at Blogger, WordPress, and Tumblr as well as local directory listings will be the major focus of this campaign.