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Link Business Reengages WSI to Market Business Listing Services

Madelene - 2017-04-27

WSI Digital Marketing has renewed SEO efforts for Link Business. Link is one of the largest business sales brokerages in the country, with offices in 10 cities in the United States, and offices in Canada and New Zealand.

Link specializes in listing and selling of businesses, and attracts buyers through its quality listings. They have technical capabilities to properly valuate the businesses prior to listing, and are a great resource for those interested in obtaining a realistic valuation of their business.

Their expertise spans the areas of Food, Beverage, Personal Services, Business Services, Manufacturing, Medical, Financial, Marketing, Retail, Wholesale, eCommerce, Entertainment, Fine Arts and many more. Each of their brokers is a specialist in their particular area, making for a strong support system for both buyer and seller.

Some of their locations can be accessed by the links below:

http://linkbusiness.com/businesses-for-sale/location/Arizona

http://linkbusiness.com/businesses-for-sale/location/California

http://linkbusiness.com/businesses-for-sale/location/Central-States

http://linkbusiness.com/businesses-for-sale/location/East-Coast-States

http://linkbusiness.com/businesses-for-sale/location/Illinois

http://linkbusiness.com/businesses-for-sale/location/Indiana

http://linkbusiness.com/businesses-for-sale/location/International

http://linkbusiness.com/businesses-for-sale/location/Missouri

http://linkbusiness.com/businesses-for-sale/location/Nevada

http://linkbusiness.com/businesses-for-sale/location/North-Carolina

http://linkbusiness.com/businesses-for-sale/location/Texas

http://linkbusiness.com/businesses-for-sale/location/Western-States

http://linkbusiness.com/businesses-for-sale/location/Washington

Link is also a franchisor for new brokers and new locations.

On-page optimization and link building are continuing. Monthly and monitoring of key metrics, competition, links, rankings, organic visits, and leads from organic visitors is continuing.

This post originally appeared at:  https://www.wsi-techmarketing.com/link-business-reengages-wsi-to-market-business-listing-services/

Three Assisted Living Communities Increase SEO Effort

Madelene - 2017-04-25

WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US. 

MorningStar Senior Living provides various living options such as independent living, assisted living, memory care and respite care in 20 communities across six states.  They strive to create a true home where residents can enjoy their retirement years as carefree as possible.  Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with the first several MorningStar communities, WSI has now provided SEO for nine communities in four states. Recent efforts include MorningStar of Boulder, MorningStar of Sparks, and MorningStar at Jordan.

See examples of the on-page optimization here:

Sparks, Nevada

Retirement Communities Reno NV

Boulder, Colorado

Assisted Living Boulder

Assisted Living Communities

Senior Living Communities

Centennial, Colorado

Assisted Living Centennial CO

Senior Living Communities

Memory Care

The off-page optimization is ongoing for all of these communities.  In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts for several communities.  These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.  See examples of some of the blogging activity on Tumblr, WordPress, Weebly and Blogger

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

Originally posted here:  http://www.wsiexpertinternetmarketing.com/our-blog/three-assisted-living-communities-increase-seo-effort

Tips to Design Waterproof Enclosures for Your High Performance Products

Madelene - 2017-04-21

 

Waterproof electronic enclosures are a gold standard in virtually every industry. From smartphones and wearables to underwater cameras—customers are extremely concerned about the waterproof rating as it affects both performance and durability. Having assembled circuit boards for a wide range of applications, we highly recommend getting your enclosure design right the first time. This will avoid the risk of ruining an expensive prototype and delaying your product launch.

3 Important Considerations for Full Electronic Enclosure Assembly

  • Waterproof ratings – Engineers are often confused about what rating to look for in a waterproof enclosure. Typical “waterproof” IP ratings are:
    • IP65 – Protect against water jets projected from a 6.3mm nozzle
    • IP66 – Protection against powerful water jets from a 12.5 mm nozzle
    • IP67 – Protection against immersion/submersion to a depth of 1m

Our PCB assembly specialists suggest considering the environment in which your product will be used and then testing electronic enclosures for both static and water jet pressure to be absolutely safe.

  • Choosing a seal that works – Seals and gaskets create a barrier between housing and enclosure. Being a critical factor in water resistance, it is important to select one that will suit the product environment. Performance requirements such as water spray or submersion determine the sealing material, hardness and design elements. Custom designs and the right material can help achieve the desired compression and thickness while solving any shape-related problems.
  • Prototype assembly and testing recommendations: Select a lower resolution material to check aesthetics and test the fit and function of your prototypes. This can help reduce cost. For the waterproofing test, you will have to use high resolution materials to ensure proper sealing. For high pressure sealing, we recommend CNC machining. This will guarantee surface control quality prior to testing the prototype for water resistance.

We are happy to provide a layout review and manufacturing feasibility assessment of your electronic box builds and enclosure designs to help you reduce the risk of rework.

Electronic Enclosure Assembly at Our ESD-Controlled Facility

Rely on Power Design Services for cost-effective electronic boxes and enclosure builds. Our veteran engineers handle the most complex design and manufacturing projects, meeting your specifications and timelines.

From design assistance to warehousing, shipping and inventory control, we offer complete solutions to save you time and money. Our 13,000-sq. ft. ESD-controlled facility is equipped with the latest PCB assembly equipment and follows stringent quality standards to ensure accuracy and reliability. Strategically located near San Jose Mineta International Airport, we ensure quick turnaround for customer orders.  We offer quotes in 4 hours and 24-hour order fulfillment for time-sensitive projects.  Pickup and delivery in Silicon Valley is also available.

From PCB prototypes to quick turn assemblies and volume runs, we provide high quality, fully finished housings ready for final assembly of your equipment. Our operations are ISO-9000 and ITAR certified.

Request a quote for electronic enclosures. Call Power Design Services at 408-437-1931 today to find out more about electronic enclosure assembly considerations.


Originally posted at http://www.powerdesignservices.com/full-electronic-enclosure-assembly-considerations/


 

 

Twilight Homes engages WSI for Website Development and Digital Marketing

Madelene -

Twilight Homes in New Mexico

Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of  different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on TumblrWeeblyBlogger, Medium or WordPress.


This article was originally posted at:  http://www.wsiwebenhancers.com/twilight-homes-engages-wsi-website-development-digital-marketing/


For digital marketing and website development in Sweden, email us at: info@wsiwebanalys.se

 

Executive Employment Lawyer Engages WSI For Web Development and SEO

Madelene - 2017-02-08

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice.  For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter, Family BusinessBoston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.


Executive Employment Lawyer


The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers.  The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.

Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.  The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination



With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.


This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/


For strategic SEO and increased lead generation services in Sweden, contact Madelene Wadelius, WSI Sweden.
Digital Marketing Consultant


 

WSI in Ottawa Removes Traffic Barriers for ReferralMortgages.com

Madelene - 2017-02-04

ReferralMortgages.com are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for ReferralMortgages.com.

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! ReferralMortages.co received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. ReferralMortgages.com works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers
Commercial Mortgages
Investment Properties
Bad Credit Mortgages

Both WSI and ReferralMortgages.com look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.


This post originally appeared here @ http://wsiestrategies.com/wsi-in-ottawa-removes-traffic-barriers-for-referralmortgages-com/


For strategic SEO and increased lead generation services in Sweden, contact Madelene Wadelius, WSI Sweden.

Digital Marketing Consultant


 

Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver

Madelene - 2017-02-01

WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch.

Denver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

With a launch in a new market where traditional wooden pergola and shade structures are the norm, there is a steep branding curve to this relatively new, but highly innovative shade structure system. The first marketing challenge WSI is providing for Denver Pergola is increasing their SEO efforts.  Implementing a strategy that will increase visibility and brand recognition in a new market are top priorities for this company.

With such a unique and new product, WSI got creative with the keyword research. 

  • We determined “What types of other products compare to the function of a pergola?”
  • We examined the natural vernacular people of this region use.
  • We evaluated what the competition was using for their websites.
  • We did actual geo-located (via proxy server) searches for possible keywords, and we researched the content that garnered the top positions in SERPs.

As with all our SEO campaigns, WSI developed buyer’s personas to identify, not just demographics, but buyer behaviors, determining what are prospective customers’ interests? What kinds of content do they find appealing? What are the motivational factors that would drive them to make such a big investment in their outdoor living spaces? Along with a high degree of visual elements, WSI designed its campaign to provide content that Denver Pergola’s buyer personas will find helpful, interesting, and compelling enough to click through and convert.  

The marketing project also includes local elements. While Denver Pergola can and will service the entire Colorado area, their focus is Denver. So, it is important to make certain that all NAP throughout the Internet is correct and accurate.

With such a visual, high-end product, WSI also is utilizing all the possible social channels and off site platforms. We set up various channels to highlight the product as well as provide content relevant to our buyer personas on Google Plus, Blogger, WordPress, Pinterest, Weebly and Tumblr.

In the six months since starting the Denver Pergola Systems campaign, the URL www.denverpergolas.com has reached page one in SERP for a number of high search volume outdoor living industry keywords.  For a superior organic SEO approach, contact WSI and discuss the conversion opportunities that await you.

This post originally published on http://www.wsiwebwisemarketing.com/denver-pergola-systems-introduces-aluminum-louvered-pergola-system-denver/

Phoenix Dog training Facility hires WSI to Increase Visibility and Clients

Madelene -

AS Dog Sports is  known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area.  They are an APDT affiliated facility which is staffed by certified  dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting  and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover! 

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they  compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!

They came to eSpark Marketing with two specific goals for their online presence-

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry

Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training  and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun!   If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.

This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/

Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO

Madelene - 2017-01-19

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.  Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords. 

Over the last 2 years, the LightSources engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.

These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions.  In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions.  To that end, WSI created a new section of optimized pages for these new opportunities as follows:

UV air purification systems

Industrial air purification systems

UVC air purification systems

UV light air purification systems

Industrial air cleaning systems

Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships.  As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase.  In order to capitalize on that demand, WSI created the following set of pages:

USCG approved ballast water treatment systems

Ballast water treatment methods

Ballast water treatment technologies

Water ballast treatment system

With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need.  Contact LightSources to learn more.

Originally posted at: http://www.wsiexpertinternetmarketing.com/our-blog/global-specialty-lamp-manufacturer-retains-wsi-for-third-year-of-seo

Digital Marketing Is On The Rise

Madelene - 2016-11-14

High Rise Security Systems, has provided security systems and fire detection systems for commercial properties since 2004. As well as installing fire alarms for new construction, they also provide monitoring services, fire alarm inspections and integrated systems.

HRSS

 

HRSS, like many small businesses, tried to improve their online presence on their own. After many failed attempts, it became clear they needed the professional help that can only be provided by a WSI agency.

In dire need of a conversion driven site, better visibility in SERP, and desperate need for marketing automation to manage their current data base, HRSS sought our help.

After several strategy meetings between their sales department and our marketing team we developed an SEO and inbound strategy that will affect their fire alarm business to grow that area’s SERP presence and manage leads.

With extensive keyword research, we gave them a full site redesign focused on targeting their very specific, and small pool, of buyer personas. Careful content procurement was important as this is a very technical vertical. We added quality content, again focused on the target audience.

We’ve implemented a link building plan as well as heavily implemented citations for both aggregates and niche directories to increase page authority and brand recognition.

If you would like to learn more about High Rise Security Systems please follow read more content on Blogger, Tumblr, WordPress and Weebly.

This article was originally posted on http://www.wsieresults.com/

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