NurseRegistry.com, an employment placement specialist hired WSI to improve local search engine optimization and pay-per-click management.

By Tabitha Middendorf, January 5, 2016.

Palo Alto, CA – NurseRegistry.com an employment placement company for registered nurses and licensed vocational nurses, has contracted with WSI for their Internet marketing needs.

Nurse Registry has been in business since 2009 and has grown from in-home nursing care placement to private individuals and facility employee placement.  There is a growing need for nurses, such as travel nurses, pediatric nurses, in the health care industry and WSI will help NurseRegistry.com attract new leads and optimize their online advertising campaign (PPC).

Using Targeted Keyword

By researching targeted keywords and utilizing negative keywords, Nurse Registry will be able to optimize their PPC campaign.  Negative keywords play an important part in PPC management as they help ensure your ads only appear to those who are looking for them. WSI implemented Google Analytics and Google Search Console to track ad and campaign performance.

Creating New Content to Attract Visitors

Keywords also need to be integrated into content within a website. WSI created new search engine optimized (SEO) pages around the following keywords:

• Registered Nurse Staffing,
• Licensed Vocational Nurses,
• Intravenous (IV) Therapy
• In-home Nursing Care,
• Private Duty Nursing, and
• Post-Surgical Home Care Nursing.

With new pages describing the comprehensive services NurseRegistry.com provides, it will be easier for visitors to locate their services.  They also have a blog, allowing for additional detail on topics of interest such as How to Pick a Good Palo Alto Nursing Home Agency.

WSI looks forward to continued work with NurseRegsitry.com and helping them meet the nursing care needs of their community.

About NurseRegistry.com:

Nurse Registry seeks to match professional, licensed, compassionate nurses with clients in hospitals, facilities, medical clinics, or the comfort of the client’s own home. We endeavor to promote health, independence, and to enrich the quality of life and compassionate end-of-life care, while maintaining patient safety and privacy. Each person’s situation is unique, so we are committed to matching the best nurses to meet our clients’ individual needs.  To learn more about NurseRegistry.com please visit their website or call tel:8669168773 (866) 91-Nurse.

About WSI:

WSI is the global leader in digital marketing. Offering a full suite of Internet solutions, WSI is equipped to help you accomplish your business goals.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This article originally appeared here: http://info.wsi-connect.com/blog/nurse-registry-hires-wsi-connect-expand-online-marketing-efforts

YoQuiero Mercadotecnia is a Company that revolves around helping other companies market their products and services through promotion, BTL marketing and digital marketing. As part of their everyday work, they have come to offer design as part of their services since 2014. The Company has been in business for almost 20 years and serves clients all around the Yucatan Peninsula from an office in the city of Merida, Yucatan. Promotion marketing (mercadotecnia promocional) has been the pillar that supports the company since its beginnings. Nonetheless, the importance that internet has come to increasingly gain and the need of better design derived onto increase our service options to precisely those 2 services.

YoQuiero Mercadotecnia already has a new web site but wants to position the web site and the brand on the internet to seize the current demand of this kind of services. The new web site was built with the user in mind to generate as many leads as possible. The on-page optimization is currently taking place with 4 relevant keywords in mind found during the investigation. The pages that are being optimized are the following:

http://www.yoquieromkt.com/mercadotecnia-promocional/

http://www.yoquieromkt.com/mercadotecnia-digital/

http://www.yoquieromkt.com/agencia-de-diseno-grafico/

http://www.yoquieromkt.com/creatividad-y-btl/

Starting February, the off-page optimization stage of the strategy will begin to be executed as planned to increase the popularity of the Company, and this includes the creation of listings in business´s directories and posting of theme related articles on off-site blogs such as Google+, Blogger, WordPress, Tumblr and Weebly. The blog articles will be optimized with anchor text that supports the four main lines of business and will focus on areas of interest to customers and prospects. The content will be shared on the company´s social media channels to increase awareness about the services.

The main purpose of YoQuiero Mercadotecnia is to be a marketing and communications agency that returns sales and top of mind for their client´s brand through a combination of traditional and modern channels, like digital marketing. Promotion marketing is a form of persuasive communication that has as main purpose stimulate short term demand and sales in a direct and immediate manner. The final goal is to produce a positive return on investment.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://www.wsiposicionayvende.com/yoquiero-mercadotecnia-se-apoya-en-wsi-para-su-estrategia-de-posicionamiento-local/

Well known West Los Angeles psychiatrist Katherine Watkins, MD, has recently retained WSI to implement a digital marketing strategy on behalf of her practice. WSI developed a website for the practice in 2014 in order to project an image that truly reflected her professionalism.

During the development of the website, KatherineWatkinsMD.com, WSI licensed on behalf of the practice, the rights to photographic images from renowned nature photographer Jim Brendenburg. The images on the website communicate a feeling of serenity that patients strive for in therapy.

The current phase of work on behalf of the practice will involve search engine optimization for the key phrases “psychiatrist West Los Angeles,” “psychiatrist Beverly Hills,” “psychiatrist Santa Monica” and “psychiatrist Culver City.”

In addition to managing her private practice, the doctor is a senior scientist at the RAND Corporation. In that capacity, she conducts mental health policy research and writes about how our country can improve the quality of mental health and substance abuse treatment. Her writings in particular will help with WSI’s search engine optimization campaign, as it will form the foundation of additional content to be added to the website, and to blog posts at Blogger, WordPress and Tumblr. These off-site blog posts will focus on the doctor’s expertise with anxiety, depression, bipolar disorders, ADD and women’s mental health.

In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign, and complement that with social posts on the practice’s Google Plus page.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Founded in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

This blog originally appeared on http://www.wsiepro.com/west-los-angeles-psychiatrist/

PENETRON Mexico is a subsidiary of PENETRON, which distributes waterproofing concrete products for the construction of bridges, buildings, pools and dams. Its main value is the durability of their products. The PENETRON system is based on the principle of waterproofing by crystallization.

WSI has been contracted by PENETRON Mexico to develop its presence on the internet through SEO, in order to attract more customers and improve its brand on the Internet, mainly in Mexico’s presence.

As part of the SEO activities, WSI has optimized the PENETRON Mexico web site for their organic SEO pages. These pages are:

WSI currently works in off-page activities to raise the popularity of the web site of PENETRON Mexico for selected keywords, as part of SEO strategy.

On the other hand, WSI is running a pay per click campaign in Google to capture more customers faster and is redesigning the homepage of the PENEETRON Mexico web site.

PENETRON Mexico is a company that seeks to build long-term business relationships with their clients, based on the experience and the human quality of their people, in addition to delivering products of high quality and durability for waterproofing by crystallization.

This post originally appeared in the WSI Blog: http://www.wsiwebdeal.com/penetron-mexico-contrata-a-wsi-para-su-presencia-online/

The Web Marketing Association (WMA) 2015 MobileWebAwards

WSI, the world’s largest network of Digital Marketing Consultants, has received 4 awards in the 2015 MobileWebAwards, issued by the Web Marketing Association (WMA). In its first year entering the competition, WSI won in the following award categories: Outstanding Mobile Website, Best Arts Mobile Website, Best Family Mobile Website, and Best Show Mobile Website.

The MobileWebAwards (#mobilewebawards), is a premier annual mobile website competition that sets a standard of excellence for mobile website and app development. In 2015, WSI Digital Marketing Consultants who were recognized are:

• Jason Gervais and Denise Gervais, WSI Consultants from Canada, received the Outstanding Mobile Website for FirePower Kids. (http://firepowerkids.com)
• Paul Chavez, WSI Consultant from Ecuador, received the Best Arts Mobile Website for Legardo. (http://www.pinturascondor.com/legado/)
• Kristjan-Paul Raude, WSI Consultant from Estonia received 2 awards, Best Family Mobile Website and Best of Show Mobile for Lasterjaam. (http://lastejaam.err.ee/)

Thrilled of WSI’s accomplishments, Mark Dobson, Co-founder and CEO of WSI commented;

“With 4 prestigious MobileWebAwards, these awards showcases our network’s drive for innovations and quality of excellence. We are very proud of our team and I’d like to take this opportunity congratulate the winners and commend them on their incredible work. As digital marketing continues to evolve towards mobile, winning these awards is a true recognition of our knowledge of the digital space as well as our dedication to technological progress”.

The Web Marketing Association (WMA) has been organizing its annual MobileWebAwards for 4 years, and was founded to honor those individuals and organizations responsible for developing the best in mobile websites and apps. Websites submitted to the MobileWebAwards are critiqued on various aspects of mobile web development, including, creativity design, interactivity, use of medium, impact, content and ease of use.

WSI received 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). Since first competing in 2007, WSI has earned a total of 55 WMA WebAwards.

The original blog post was posted at: http://www.wsiworld.com/blog/wsi-wins-4-awards-in-the-prestigious-2015-wma-mobilewebawards.

WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month.  The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms.  This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages.  In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants.  In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-by-wcm-industries-for-fourth-year-of-digital-marketing-services

The Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.

Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.

Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware… this can be the start of a challenging road.

We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.

Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page – no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.

Our team is keeping a firm watch on The Bed King’s rankings, already they are back on 1st page for mattresses, sleeper couches, bunk beds and many more, and as we increase our clients offsite content syndication on platforms such as Tumblr, Blogger, WordPress, Weebly, Behance and Google+, we expect to see not only rankings improve in the new year, but also online and offline sales at The Bed King’s growing network of bed stores, which now service Cape Gate, Claremont, Tokai, and Northgate in Cape Town, and Boksburg, Fourways (Johannesburg) and Pretoria in Gauteng.

Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/

A World Class Academic Program

Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.

This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students.  Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.

Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment,  the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc.

Positioning as Leaders on Search Engines

Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences (Ciencias Económicas) faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines.  We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees (carreras universitarias) that provides them with a brighter future and career. The first phase will include phrases such as: 

Universities in Guatemala – Universidades en Guatemala

University – Universidad

College Degrees – Carreras Universitarias

Business Administration – Administracion de Empresas

Industrial Engineering – Ingenieria Industrial

Computer Science – Ingenieria en Sistemas

Economic Sciences – Ciencias Economicas

With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.

This blog first appeared at http://www.estrategiadigitalwsi.com/FCE-hires-WSI- for-SEO on Dec. 20 2015.

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (http://www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product.

HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil  lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart

Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

• Industrial Machinery
• Prevents rust during transit or storage of metal products
• Maritime or shore side equipment
• Auto and Truck undercoating
• Household tools and equipment
• Leisure Vehicle preservation and leisure Equipment
• Special Formula for Guns and Firearm rust protection.

WSI Marketing Program for National Brand Development

WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients.  The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications.  WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog was originally posted at http://www.wsinetmarketing.com/wsi-partners-with-hinderrust/

Repca is a Guatemalan distributor for the Central American Region of raw material, ingredients and packaging material needed for the food, cosmetic and pharmaceutical industries.

With 30 years of experience in the market they recently defined their marketing strategy for 2016 which includes positioning their services on digital media.  One of the main needs is optimizing their website for search engines (Google, Yahoo, Bing).  Recently REPCA in Guatemala hired Estrategia Digital WSI for SEO that includes landing page creation that will allow them to be found and contacted for their main services and products.

Raw Material Distribution Company

Being a distribution Company (empresa de distribución) for the Central American market and one of the most experienced raw material distributors in Guatemala (distribuidores de materias primas en Guatemala), two of their main objectives are: Contacting companies that want to expand and sell their products in the region and find end clients to sell them to.  This positions Repca as the prefect partner worried about quality and customer service.

Why Digital Marketing?

To be able to reach sales quotas and bring along more products for distribution, having a sound online positioning strategy in place is very important.  Because of Repca´s regional reach, many of their potential strategic partners and end clients looking for quality raw materials, ingredients and packaging material for the food, cosmetic and pharmaceutical industries do business outside Guatemala.  Online positioning so Repca can be found in searches is an immediate need and the reason Estrategia Digital WSI was hired to conduct a strategy that will have their main products and services ranking on search engines. The products include:

Colorantes naturales

Conservantes para alimentos

Aditivos alimentarios

Material de empaque

For more information about Repca you can check www.repca.com

This blog was posted originally in http://www.estrategiadigitalwsi.com/repca-hires-seo-services/