WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch.

Denver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

With a launch in a new market where traditional wooden pergola and shade structures are the norm, there is a steep branding curve to this relatively new, but highly innovative shade structure system. The first marketing challenge WSI is providing for Denver Pergola is increasing their SEO efforts.  Implementing a strategy that will increase visibility and brand recognition in a new market are top priorities for this company.

With such a unique and new product, WSI got creative with the keyword research. 

• We determined “What types of other products compare to the function of a pergola?”
• We examined the natural vernacular people of this region use.
• We evaluated what the competition was using for their websites.
• We did actual geo-located (via proxy server) searches for possible keywords, and we researched the content that garnered the top positions in SERPs.

As with all our SEO campaigns, WSI developed buyer’s personas to identify, not just demographics, but buyer behaviors, determining what are prospective customers’ interests? What kinds of content do they find appealing? What are the motivational factors that would drive them to make such a big investment in their outdoor living spaces? Along with a high degree of visual elements, WSI designed its campaign to provide content that Denver Pergola’s buyer personas will find helpful, interesting, and compelling enough to click through and convert.  

The marketing project also includes local elements. While Denver Pergola can and will service the entire Colorado area, their focus is Denver. So, it is important to make certain that all NAP throughout the Internet is correct and accurate.

With such a visual, high-end product, WSI also is utilizing all the possible social channels and off site platforms. We set up various channels to highlight the product as well as provide content relevant to our buyer personas on Google Plus, Blogger, WordPress, Pinterest, Weebly and Tumblr.

In the six months since starting the Denver Pergola Systems campaign, the URL www.denverpergolas.com has reached page one in SERP for a number of high search volume outdoor living industry keywords.  For a superior organic SEO approach, contact WSI and discuss the conversion opportunities that await you.

This post originally published on http://www.wsiwebwisemarketing.com/denver-pergola-systems-introduces-aluminum-louvered-pergola-system-denver/

AS Dog Sports is  known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area.  They are an APDT affiliated facility which is staffed by certified  dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting  and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover! 

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they  compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!

They came to eSpark Marketing with two specific goals for their online presence-

• Higher visibility in SERP for their variety of services both held at their Phoenix gym and at owners’ homes.
• Increase student enrollment for their “how to become a dog trainer” classes!

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry

Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training  and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun!   If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.

This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/