Platypus Wine Tours, a leading wine tour company located in Napa Valley and Sonoma in California, has partnered with WSI to perform a wide range of digital marketing services, including Search Engine Optimization, Digital Advertising, Social Media Management and Marketing Automation.

Platypus Wine Tours is a wine tour company specializing in intimate, unforgettable tours to Napa Valley and Sonoma wineries. With their team of passionate and very experienced tour guides and support staff, they are specializing in tours of Napa Valley  and Sonoma Valley wineries, as well as other magnificent local wine regions, such as St. Helena and Calistoga, Healdsburg, Russian River, Dry Creek, West Side and Alexander Valley.

The company conducts daily shuttle bus tours to join (Join-in Tours), and also private tours, with dedicated drivers/guides and a non-shared vehicle (Private Wine Tours). The following wine tour options are offered by Platypus Wine Tours:

• Napa Valley Join-In Tour
• Sonoma Valley Join-In Tour
• North Sonoma Join-In Tour
• San Francisco Napa Wine Tours via Vallejo Ferry
• Private Wine Tours
• Napa Valley Join-In Tour Paired with Napa Valley Balloon Flight

As part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, website visits and online bookings for the different tour options.

This post originally appeared at https://wsinextgenmarketing.com/platypus-wine-tours-selects-wsi-as-digital-marketing-partner/

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WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month.  The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms.  This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages.  In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants.  In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.  We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

Originally posted on:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-by-wcm-industries-for-fourth-year-of-digital-marketing-services