Report from the WSI Global Conference in Miami. There were many exciting speakers joining WSI – We Simplify Internet Marketing, at the Trump Doral Resort in Miami this year!
Some of the interesting speakers were Alec Humes, Strategic Partnerships at Google, Alfredo C Tan, Group Director, Global Marketing Solutions at Facebook and Brian Church, Country Manager Canada at LinkedIn. Here are the chosen images and the top quotes from these top social media platform representatives. As expected, some of the chosen topics to talk about were mobile, personalisation, social behavior, employer branding, and social business results (ROI). Here are the quotes to remember in 2015.

Speaker Alec Humes, Google

”Mobile is behavior – not technology.”

Speaker Alfredo C Tan, Facebook

”Social is not the objective. The goal is to drive real business results.”

Speaker Brian Church, LinkedIn

”Employer brand is: attributes and value of your company as a place to work.”

Want to learn more about digital marketing?

If you are interested in following all the latest news and trends and to learn more about digital marketing you can dowload our White Paper ”6 Ways to Compete in the New Digital Landscape of 2015″.

Our goal with this whitepaper is to help you build a roadmap for your business in 2015. 

In 8 pages you’ll find out:

• Why just showing up is no longer enough
• How to humanize digital experiences
• Why paid advertising channels deserve your attention

5 Digital Trends to Get You Ahead in 2015 from WSI World on Vimeo.

Contact us

You can also contact us at info@wsiwebanalys.se or fill in the contact form and we will get back to you as soon as we can. Book a meeting and we can advise you on how to take your digital marketing to the next level!

La Caja de Pandora is an online store that sells products related to alternative therapeutic disciplines.  Some categories of these products are: floral Formulas, Bach flowers, floral breezes, essences of gems BE, essences of metals BE, essence of waters of seas, oceans and rivers, essences of female archetypes, male archetypes essences, essences of seeds, homeofonic essences, essences of Linnaeus clock, flowers of America BE, flowers of Australia BE, flowers of Hawaii BE, Ho’oponopono formulas, combined remedies and Schüssler salts.

SEO for Ecommerce

WSI was hired by La Caja de Pandora to develop a strategy for SEO. The on-page optimization is completed that consisted in optimizing 19^th pages and make some adjustments to the site in order to make it able to position in search engines. These 19 pages are focused on the 19 main categories of products for La Caja de Pandora online store:

• Fórmulas florales,
• flores de Bach,
• brisas florales,
• elíxires de gemas BE,
• elíxires de metales BE,
• esencias de aguas de mares, océanos y ríos,
• esencias arquetipos femeninos,
• esencias arquetipos masculinos,
• esencias de semillas,
• esencias homeofónicas,
• esencias reloj de Linneo,
• flores de América BE,
• flores de Australia BE,
• flores de Hawaii BE,
• fórmulas Ho’oponopono,
• Obsidiana
• sales de Schüssler
• remedios combinados

Digital Business Profiles

It can be noticed that there is a “BE” suffix in some of the above categories. It means ”Body” and Emotion”. it is used, since these remedies act effectively in the body and emotions of people. Also, the off-page optimization phase is running in order to increase the popularity of La Caja de Pandora, which also includes the creation of profiles in business directories, customer reviews, external blogs (Google+, WordPress, Tumblr, Weebly y gHost) and produce signals in social networks.

WSI will deliver to La Caja de Pandora various detailed reports, about the level of organic, direct, referenced and social networks traffic, in order to demonstrate the progress of SEO to gain market share and will report each month the return on investment by means of setting up the website to assess the sales conversions.

This post originally appeared on http://www.wsiwebdeal.com/la-caja-de-pandora-ecommerce-de-remedios-alternativos-se-apoya-en-wsi-para-su-estrategia-seo/ and was translated to English Language.

Contact WSI in Sweden – WSI WebAnalys Sweden
Email: info@wsiwebanalys.se

Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. 

Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels.  This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.

After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization.  WSI also assisted with relevant content and optimized copywriting.  In two months, seven new pages are being shown on page one of search results.  Three examples are found below:

https://www.tomneedhaminsurance.com/homeowners-insurance/

https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/

https://www.tomneedhaminsurance.com/blog/

Now the primary focus will be on off-page optimization, including citation building and increased customer reviews.  WSI will also provide relevant posts for their blogs created at Tumblr, WordPress and Blogger and posts for Google+ and their social channels. 

Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting.  These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy. 

This post originally appeared on the WSI blog:  http://www.wsinewmediamarketing.com/wsi-retained-by-tom-needham-insurance-for-a-new-website-and-seo-implementation/

For Digital Marketing Services in Sweden, contact WSI Sweden, info@wsiwebanalys.se

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. 

Concrete Pumping

WSI and Conco have just agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive service offering including SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.

Over the last 12 month’s WSI’s has added 62 pages to the Conco site, posted 120 off site blogs to multiple accounts, created and marketed an Android and Apple mobile app that features the available concrete pumps that Conco offers at its various locations, and optimized 5 different social media platforms.

Moving forward, WSI will continue to optimize Conco’s web presence through the creation of a newly designed responsive web site, a drive to expand Conco’s already impressive e-mail list, increased social media presence, add a Weebly blogging account and deepen SEO efforts on high value keywords in SEO.  Specifically, WSI will focus on moving Conco up into top three ranking positions for the following high value keywords:

• concrete pumping services
• concrete pumping companies
• concrete pumping
• concrete pumps
• post tension cable
• shotcrete
• concrete construction companies

Last, but certainly not least, WSI will also focus on improving Conco’s web presence in Denver by increasing visibility of the following geo-modified keywords such as “concrete contractors Denver”.

Some of the notable projects that Conco has been involved with include the following:

The Main Street Gateway Project in Bellevue Washington. The Conco Companies provided the structural concrete package this mixed-use project. This includes the pumping, place and finish, shotcrete, and formwork along with supplying the reinforcement.

The Kinects Tower in Seattle Washington. This is a new mixed-use 41-story high-rise currently under construction.  Once complete the tower will consist of 356 multi-family units varying from traditional studios to luxury penthouse suites located on the top two floors as well as 4,658 sq. ft. of retail space on the ground level. Conco’s is constructing four levels of below grade parking and five levels above to provide the building with 316 parking stalls.

LuXe -1650 Broadway Street, San Francisco.  This project is a 34-unit condominium Conco is providing all of the concrete pumping and reinforcement services. In addition Conco is constructing two floors below ground that will contain 49 parking spaces for residents.

1650 Wewatta, Denver, Colorado.  Conco was awarded a concrete contract by Holland Partners for a 21-story luxury apartment building next to the historic Union Station in downtown Denver. The building will include 288 apartment units, 260 parking spaces, and approximately 7,000 SF of retail space.

Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.

This post originally appeared on http://www.wsiexpertinternetmarketing.com/our-blog/the-conco-companies-retain-wsi-for-a-third-year-of-comprehensive-digital-marketing-services

ROI Aficionados: Go Forth and Multiply Your Conversion Rates.

Here is our latest Infographic regarding conversion strategies.
One strategy is to create and develop several landing pages according to your overall digital marketing plan. Are you really using your website to the best? Get your website to work for you and convert more visitors into real customers. Depending of the size of your website it may not be sufficient with only one or a few landing pages. 

What if I told you I could press a button and either a) increase your website’s conversion rate by 0.5% or b) send 2000 visitors per month to your website?

Which number would you choose, 0.5 or 2000? Most business owners would take the 2000 visitors and run, and then my question would be, ”Do you know you site’s conversion rate?” Because if it’s low – or for example if it’s zero percent – 1000, 2000 or 10,000 more visitors won’t make a single cent of difference for your bottom line.

In digital marketing, a smaller increase of a critical metric can have a more meaningful impact on your business. So with this in mind, we focused the newest WSI infographic on landing pages, A/B testing and the power of turning website visitors into customers.

The full blog post was originally posted at: http://www.wsiworld.com/blog/infographic-go-forth-and-multiply-your-conversion-rates

Need help with conversion strategies or professional landing pages?

Contact WSI Sweden at info@wsiwebanalys.se or fill in the form. Book a free consultant meeting and we will take your digital marketing to the next level.

Analistas en Riesgos Patrimoniales, Agente de Seguros y Fianzas S. A. de C. V. (ARP), aware of the commercial explosion that happened in the field of risk prevention and the insurance market, strengthens its advertising presence on the Internet by entrusting its SEO to WSI.

ARP is a company whose mission is to ensure that its customers have a scheme to deal with financial losses or requirements of significant expense, unless they endanger their financial, physical or emotional stability, and in this way contribute to the safe and consistent development of their patrimony.

Attentive to the increase in the potential market that represents the insurance market on the Internet, ARP has begun its online advertising strategy taking advantage of the change in customer behavior that has been observed in the insurance sector for the recent years.

ARP is supporting in WSI, a digital marketing solutions company, to develop its advertising strategy on the Internet so that they will gain market share in this online potential market.

In the first step, six new optimized web pages were added for SEO, and one existing page was updated. These pages are the following:

http://www.segurosarp.com.mx/acerca.html

http://www.segurosarp.com.mx/tipos-de-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-gastos-medicos-mayores.html

http://www.segurosarp.com.mx/seguro-de-viaje1.html

http://www.segurosarp.com.mx/cual-es-el-mejor-seguro-de-autos.html

http://www.segurosarp.com.mx/cotizar-seguro-de-auto.html

Each month WSI will provide to ARP a detailed report of the performance of the SEO campaign that shows the results, activities and in depth analysis of their Google Analytics data to assess the effectiveness of the SEO campaign as a result of the on-page and off-page optimizations.

ARP offers services that are differentiated by their professionalism, great customer service and honesty, focused on providing the best solution for the prevention of financial risks of companies or persons served by ARP.

This post originally appeared on this WSI blog: http://www.wsiwebdeal.com/arp-contrata-a-wsi-para-su-posicionamiento-web-con-seo/ and was translated to English Language. For more info, contact: 

For WSI Digital Marketing Services in Sweden, contact: info@wsiwebanalys.se

Responsive Website Design

Insurance Agent Barry LaRue, CPCU selected WSI to highlight two insurance service lines through the development of two new websites. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI also provided SEO services.

Barry LaRue – Austin, Texas

Barry LaRue has been an insurance agent with Farmer’s Insurance, Texas’ premier insurance service provider, for 10 years.  He specializes in small business insurance, flood insurance, and all personal and casualty lines. The bottom line is that Barry has an in-depth knowledge of every insurance product that a resident of Texas, and Austin, in particular would need.

Online Discoverability

WSI worked with Barry LaRue to understand his businesses needs in order to develop the right strategy for the new websites. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/farmers-insurance-agent-barry-larue-partners-with-wsi-for-website-design-and-seo

WATCH THIS VIDEO TO GET AHEAD WITH YOUR DIGITAL MARKETING IN 2015

This video is part of the WSI Digital Marketing Video Series and will guide you and help you to learn more about digital marketing. In this video you will learn more about the 5 digital trends to look out for and keep in mind for 2015.

A key factor in gaining the advantage over your competitors is to identify significant Digital Marketing trends – then use those trends to take steps to improve your buyer’s experience, and increase their engagement.

Get your site mobile friendly

Don’t forget to get your website mobile friendly. Your customers are using mobile devices to check your products, services, offers and contact details. Let them get that information in a userfriendly way and let them choose the device of their choice. 

Here is the summary of this video – digital marketing trends:

1. Marketing becomes everyone’s job
2. Content is still king – as long as it’s SMART content
3. Customer experience is more important than sales pitches
4. Human conversations overpowers corporate messages
5. Be mobile ready or be left behind

Watch the video and learn more about these important digital marketing trends.