PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative. 

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970.  PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project.  The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017.  The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry.  PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation:

1. LED Lighting Installation Companies – https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
2. LED Commercial Light Fixtures – https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
3. LED Parking Lot Pole Lights – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
4. Parking Lot Pole Light Maintenance – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
5. LED Commercial Outdoor Lighting – https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
6. LED Street Light Fixtures – https://www.pkklighting.com/lighting-services/led-street-light-fixtures
7. LED Emergency Exit Lights – https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
8. Lighting Maintenance Services Company – https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
9. Light Bulb Sales – https://www.pkklighting.com/led-bulb-sales/
10. Light Bulb Recycling – https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

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City Sports is a leading, national sporting goods and running store based in Boston. They specialize in running and jogging shoes, clothing, and equipment for the running enthusiast, and are an annual sponsor and participant in the Boston Marathon.

Strategic search engine optimization

In order to improve their online presence and increase online traffic and sales, City Sports recently enlisted WSI’s services to optimize their website and blog by utilizing a strategic search engine optimization approach. This marketing approach was designed to carefully combine the 26 local retail stores, their blog and their online e-commerce store into a cohesive online marketing program.

Part of the approach has been to optimize their blog for the search engines by bringing it from an external domain to a subdomain on their website, which has added over 4000 pages to their presence. It has been reformatted to give a clearer structure for visitors to the blog. WSI has also been optimizing their running store web pages such as Maryland, Massachusetts, New Jersey,New York, Pennsylvania, Rhode Island, Vermont, and Washington, D.C. so they show up higher in the search results for local searches for running shoe stores. This includes setting up Google+ profiles for each store.

By building content around specific keyword phrases like running shoes for men, women’s running shoes, and socks for runners, WSI is helping to build traffic and search results for City Sports. WSI is also utilizing blog posts on Tumblr, WordPress and Blogger to help increase the site traffic for targeted search key phrases that we believe their customers are looking for on Google.

WSI use key performance indicators (KPI’s)

Each month, WSI analyzes the progress made on the key performance indicators (KPIs) of the SEO implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Weekly reporting is conducted with the marketing managers to keep them informed of the progress we are making.

About WSI

WSI is the global leader in digital marketing and the largest digital marketing agency in the world. On average there are over 12 billion searches done on Google across the world each month. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://blog.wsismartsolutions.com/news/wsi-partners-with-city-sports-to-increase-website-traffic-and-online-sales/