Senior Living

WSI Digital Marketing has recently launched increased SEO efforts for MorningStar Senior Living, a growing network of 20+ senior living communities located across eight states in the Western US. MorningStar is committed to providing a true home for residents amidst a beautiful, serene setting and a foundation built on honoring God, valuing all seniors and selecting a care team with a calling to serve.

Very pleased with the success so far, MorningStar has expanded the relationship with WSI to include SEO efforts for two of their newest communities under construction, one in Beaverton, OR and the other in Glendale, AZ. Both MorningStar Assisted Living & Memory Care of Beaverton and MorningStar Senior Living of Glendale are scheduled to open in late 2018.

In addition, for several of the Colorado communities, WSI is expanding the SEO effort to cover new keywords and higher levels of off page optimization.  These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

For the on-page optimization of this phase, we focused on adding pages for additional keywords on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the optimized pages here.

Colorado Springs, CO

https://www.morningstarseniorliving.com/communities/memory-care-colorado-springs-bear-creek/assisted-living-memory-care-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/assisted-living-facilities-colorado-springs-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-communities-colorado-springs-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-colorado-springs-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/memory-care-colorado-springs/

Centennial, CO

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/assisted-living-communities-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/senior-living-centennial-co-amenities/

With the SEO optimized pages now up on the site the off-page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. 

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.  We fully expect to see similar results that we are seeing at the other MorningStar Senior Living communities.

This blog post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/seo-efforts-increase-with-growing-senior-living-network

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Allstate Steel is a steel fabricator located in Jacksonville, Florida. The company has been privately held for over 50 years. Allstate Steel specializes in structural steel fabrication, design, build, and erection. Allstate Steel provides steel fabrication services throughout the entire United States as well as Puerto Rico and the Caribbean.

WSI has implemented a Search Engine Optimization strategy for Allstate Steel. The discovery process was initiated by WSI‘s developing a Competitive Analysis report as the basis for a comprehensive marketing plan spanning SEO, social media, and email marketing strategy. Initially, we identified 10 critical keywords for their business and implemented relevant landing pages. We focused on their primary deliverables in the steel fabrication industry.

Allstate Steel is an AICS certified Steel Truss Manufacturer and Steel Plate Fabricator. They have completed hundreds of Structural Steel Constructions over the years, mainly retail construction, healthcare construction, warehouse construction, and education construction projects.

After several months of working with Allstate Steel, WSI created another Competitive Analysis report proving that our digital marketing strategy implementation is improving the Internet positioning for the customer. 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This blog has originally been posted at http://www.wsiguru.com/blog/.

Responsive Website Design

Insurance Agent Barry LaRue, CPCU selected WSI to highlight two insurance service lines through the development of two new websites. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI also provided SEO services.

Barry LaRue – Austin, Texas

Barry LaRue has been an insurance agent with Farmer’s Insurance, Texas’ premier insurance service provider, for 10 years.  He specializes in small business insurance, flood insurance, and all personal and casualty lines. The bottom line is that Barry has an in-depth knowledge of every insurance product that a resident of Texas, and Austin, in particular would need.

Online Discoverability

WSI worked with Barry LaRue to understand his businesses needs in order to develop the right strategy for the new websites. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/farmers-insurance-agent-barry-larue-partners-with-wsi-for-website-design-and-seo