ROI Aficionados: Go Forth and Multiply Your Conversion Rates.

Here is our latest Infographic regarding conversion strategies.
One strategy is to create and develop several landing pages according to your overall digital marketing plan. Are you really using your website to the best? Get your website to work for you and convert more visitors into real customers. Depending of the size of your website it may not be sufficient with only one or a few landing pages. 

What if I told you I could press a button and either a) increase your website’s conversion rate by 0.5% or b) send 2000 visitors per month to your website?

Which number would you choose, 0.5 or 2000? Most business owners would take the 2000 visitors and run, and then my question would be, ”Do you know you site’s conversion rate?” Because if it’s low – or for example if it’s zero percent – 1000, 2000 or 10,000 more visitors won’t make a single cent of difference for your bottom line.

In digital marketing, a smaller increase of a critical metric can have a more meaningful impact on your business. So with this in mind, we focused the newest WSI infographic on landing pages, A/B testing and the power of turning website visitors into customers.

The full blog post was originally posted at: http://www.wsiworld.com/blog/infographic-go-forth-and-multiply-your-conversion-rates

Need help with conversion strategies or professional landing pages?

Contact WSI Sweden at info@wsiwebanalys.se or fill in the form. Book a free consultant meeting and we will take your digital marketing to the next level.

Experienced builder in the field of new home construction 

BC West Building Company, LLC has over 10 years of experience in the field of new home construction, light commercial, high-end unique home and office renovations, and exquisite carpentry and trim work.  Their focus on attention to detail and providing highly customized services is the mission of the company. BC West Building Company serves Connecticut with emphasis on Litchfield County and the Farmington Valley.

WSI was retained to design and build a new website, increase leads and conversion

WSI was retained by BC West Building Company, LLC to design and build their new website, to increase their leads with local search engine optimization strategies, and to convert leads to customers with optimized SEO landing pages. The architecture of the new site was optimized for researched and defined personas. Once the site launched, on page SEO was started with extensive keyword research and eight new SEO pages were created for a total of 36 new web pages. Examples of a few of the SEO optimized pages are shown below:

http://www.bcwestbuild.com/services/home-builders/

http://www.bcwestbuild.com/services/home-renovation-companies/

http://www.bcwestbuild.com/services/home-improvement-companies/

http://www.bcwestbuild.com/services/home-remodeling-companies/kitchen-remodeling-companies/

The eight new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project.  Our process includes setting up a review account with Customer Lobby to get high-quality customer reviews and the reviews will be syndicated to other sites. WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger and WordPress. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and local office in Collinsville, Connecticut. In addition, citation building with high quality directories such as Houzz will be part of the off page strategy. 

WSI will set Key Performance Indicators (KPIs)

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation. These KPIs include the number of links to the eight new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions. Monthly reporting will be conducted with the owners of the BC West Building Company, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are over two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared on this WSI blog: 

http://blog.wsipaulasanderson.com/wsi-digital-marketing-of-connecticut-implements-local-seo-for-bc-west-building-company-llc