Senior Living

WSI Digital Marketing has recently launched increased SEO efforts for MorningStar Senior Living, a growing network of 20+ senior living communities located across eight states in the Western US. MorningStar is committed to providing a true home for residents amidst a beautiful, serene setting and a foundation built on honoring God, valuing all seniors and selecting a care team with a calling to serve.

Very pleased with the success so far, MorningStar has expanded the relationship with WSI to include SEO efforts for two of their newest communities under construction, one in Beaverton, OR and the other in Glendale, AZ. Both MorningStar Assisted Living & Memory Care of Beaverton and MorningStar Senior Living of Glendale are scheduled to open in late 2018.

In addition, for several of the Colorado communities, WSI is expanding the SEO effort to cover new keywords and higher levels of off page optimization.  These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

For the on-page optimization of this phase, we focused on adding pages for additional keywords on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the optimized pages here.

Colorado Springs, CO

https://www.morningstarseniorliving.com/communities/memory-care-colorado-springs-bear-creek/assisted-living-memory-care-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/assisted-living-facilities-colorado-springs-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-communities-colorado-springs-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-colorado-springs-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/memory-care-colorado-springs/

Centennial, CO

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/assisted-living-communities-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/senior-living-centennial-co-amenities/

With the SEO optimized pages now up on the site the off-page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. 

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.  We fully expect to see similar results that we are seeing at the other MorningStar Senior Living communities.

This blog post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/seo-efforts-increase-with-growing-senior-living-network

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WSI Digital Marketing has recently launched SEO efforts for a 5th location of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US. 

The implementation for MorningStar’s Phoenix location has now been completed and resulted in 15 new 1^st page rankings, and over 350 lead forms and calls from organic visitors.   

The 2nd location, MorningStar Senior Living of Sparks, continues in the off page optimization phase and after only three months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well. Further expansion to two additional locations in April and May including MorningStar at Arrowhead and MorningStar at Bear Creek are also beginning to showing progress.

Happy with the success so far, MorningStar has again expanded the program to include another Phoenix area location: MorningStar Assisted Living & Memory Care of Fountain Hills, their newest community in the Valley of the Sun scheduled to open in the fall of 2016.

For the on-page optimization, we focused on 5 pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Fountain Hills community here.

Assisted Living Scottsdale

Senior Living Scottsdale

Assisted Living Fountain Hills AZ

Senior Living Communities Scottsdale

Memory Care Scottsdale

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-further-expands-relationship-with-senior-living-chain

WSI Sweden – WSI WebAnalys, contact Madelene Wadelius.