Lamanna Stone, a family owned and operated stone yard in Cape May County, NJ, has engaged WSI to develop their online presence. Lamanna Stone was looking to re-brand and build a complete online presence by launching a new website, www.lamannastone.com, build presence with local SEO and begin to develop their social profile.

In business for just under 20 years, Vince Lamanna recognized the need for a stone supplier in the southern New Jersey.  He was dedicated to the vision that he could offer quality products and services at a competitive price to both residential and commercial clients.  The business has continued to expand well beyond the ”stone yard” into hardscape products and garden décor. Lamanna Stone provides a variety of natural stone products to be used both functionally and aesthetically. 

The new site features natural stone, landscape accessories, hardscapes materials and various decorative stone products available from their main location in Cape May Court House, NJ. 

Lamanna Stone’s new website was built with the idea that imagery sells product.  WSI’s primary objectives are to optimize the site through local SEO, enhance social profiles, and, visual representation of their products.

This post originally appeared: https://www.drivenbywsi.com/wsi-digital-marketing-develops-lamanna-stone-online-presence/

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative. 

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970.  PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project.  The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017.  The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry.  PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation:

1. LED Lighting Installation Companies – https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
2. LED Commercial Light Fixtures – https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
3. LED Parking Lot Pole Lights – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
4. Parking Lot Pole Light Maintenance – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
5. LED Commercial Outdoor Lighting – https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
6. LED Street Light Fixtures – https://www.pkklighting.com/lighting-services/led-street-light-fixtures
7. LED Emergency Exit Lights – https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
8. Lighting Maintenance Services Company – https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
9. Light Bulb Sales – https://www.pkklighting.com/led-bulb-sales/
10. Light Bulb Recycling – https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |