EcoSmart Home Services, based in Berlin Connecticut, has partnered with WSI for an all new website with SEO as the focus to help increase their digital presence, increase their customer base, and promote the variety of home energy services they offer.

EcoSmart provides solutions for saving home owners money on their utility costs by conducting energy audits which determines which upgrades make the most sense for the client. They offer improvements like solar, attic insulation, air sealing, and HVAC upgrades.

The new responsive website was launched in October of 2017. Built on the WordPress platform, the site was designed to give visitors the overall sense of what the companies mission is and keep current and future customers informed of the latest in energy solutions and programs available. Monthly blogs posted on a variety of platforms including, WordPress.com, Blogspot.com, and Tumbl.com. Blogs are also posted on social media sites Facebook and Twitter.

WSI engaged the staff at EcoSmart to determine the top services they wanted to promote on the new site and then were able to create a list of keywords to incorporate in the site. Nearly all the 30 pages on the site have been optimized for search for each individual service or program. The primary services and programs that are the focus include the following keywords and related pages:

• Home energy Audit: http://ecosmartct.com/energy-audits/
• Solar: http://ecosmartct.com/solar/
• Insulation: http://ecosmartct.com/insulation/
• HVAC: http://ecosmartct.com/heating-cooling/
• Rebates and Financing: http://ecosmartct.com/rebates-financing/
• Air Sealing: http://ecosmartct.com/air-sealing/
• Blower Door Test: http://ecosmartct.com/air-leak-blower-testing/

These keywords are tracked for on all platforms (desktop, mobile, tablet) to monitor traffic and then can tailor the content to adapt to the results. Submission forms are tracked as well to determine the best positioning on the site to help increase direct engagement with the company.

This post originally appeared at http://www.wsicybersmart.com/ecosmart-home-services-partners-wsi-build-new-seo-optimized-website/

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Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. 

Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels.  This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.

After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization.  WSI also assisted with relevant content and optimized copywriting.  In two months, seven new pages are being shown on page one of search results.  Three examples are found below:

https://www.tomneedhaminsurance.com/homeowners-insurance/

https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/

https://www.tomneedhaminsurance.com/blog/

Now the primary focus will be on off-page optimization, including citation building and increased customer reviews.  WSI will also provide relevant posts for their blogs created at Tumblr, WordPress and Blogger and posts for Google+ and their social channels. 

Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting.  These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy. 

This post originally appeared on the WSI blog:  http://www.wsinewmediamarketing.com/wsi-retained-by-tom-needham-insurance-for-a-new-website-and-seo-implementation/

For Digital Marketing Services in Sweden, contact WSI Sweden, info@wsiwebanalys.se

Responsive Website Design

Insurance Agent Barry LaRue, CPCU selected WSI to highlight two insurance service lines through the development of two new websites. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI also provided SEO services.

Barry LaRue – Austin, Texas

Barry LaRue has been an insurance agent with Farmer’s Insurance, Texas’ premier insurance service provider, for 10 years.  He specializes in small business insurance, flood insurance, and all personal and casualty lines. The bottom line is that Barry has an in-depth knowledge of every insurance product that a resident of Texas, and Austin, in particular would need.

Online Discoverability

WSI worked with Barry LaRue to understand his businesses needs in order to develop the right strategy for the new websites. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/farmers-insurance-agent-barry-larue-partners-with-wsi-for-website-design-and-seo