PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative. 

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970.  PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project.  The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017.  The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry.  PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company.  From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website.  Each of the 10 optimized pages is designed to rank for the selected keywords.  The following pages and primary keywords are covered in this phase of the implementation:

1. LED Lighting Installation Companies – https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
2. LED Commercial Light Fixtures – https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
3. LED Parking Lot Pole Lights – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
4. Parking Lot Pole Light Maintenance – https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
5. LED Commercial Outdoor Lighting – https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
6. LED Street Light Fixtures – https://www.pkklighting.com/lighting-services/led-street-light-fixtures
7. LED Emergency Exit Lights – https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
8. Lighting Maintenance Services Company – https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
9. Light Bulb Sales – https://www.pkklighting.com/led-bulb-sales/
10. Light Bulb Recycling – https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

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The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007.  We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer’s needs and requirements.

Digital Marketing with WSI

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking.  The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

http://gasketsuperstore.com/buna-n  

http://gasketsuperstore.com/durlon-gaskets  

http://gasketsuperstore.com/garlock-gaskets  

http://gasketsuperstore.com/EPDM-gasket-material  

http://gasketsuperstore.com/Neoprene

http://gasketsuperstore.com/PTFE-Gaskets

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II. 

This effort will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog:  http://www.wsiexpertsolutions.com/americas-industrial-gasket-superstore-engages-wsi-for-seo-project/