Senior Living

WSI Digital Marketing has recently launched increased SEO efforts for MorningStar Senior Living, a growing network of 20+ senior living communities located across eight states in the Western US. MorningStar is committed to providing a true home for residents amidst a beautiful, serene setting and a foundation built on honoring God, valuing all seniors and selecting a care team with a calling to serve.

Very pleased with the success so far, MorningStar has expanded the relationship with WSI to include SEO efforts for two of their newest communities under construction, one in Beaverton, OR and the other in Glendale, AZ. Both MorningStar Assisted Living & Memory Care of Beaverton and MorningStar Senior Living of Glendale are scheduled to open in late 2018.

In addition, for several of the Colorado communities, WSI is expanding the SEO effort to cover new keywords and higher levels of off page optimization.  These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

For the on-page optimization of this phase, we focused on adding pages for additional keywords on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the optimized pages here.

Colorado Springs, CO

https://www.morningstarseniorliving.com/communities/memory-care-colorado-springs-bear-creek/assisted-living-memory-care-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/assisted-living-facilities-colorado-springs-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-communities-colorado-springs-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-colorado-springs-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/memory-care-colorado-springs/

Centennial, CO

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/assisted-living-communities-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/senior-living-centennial-co-amenities/

With the SEO optimized pages now up on the site the off-page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. 

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.  We fully expect to see similar results that we are seeing at the other MorningStar Senior Living communities.

This blog post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/seo-efforts-increase-with-growing-senior-living-network

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

Assisted Living Beaverton Oregon

WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US. 

MorningStar Senior Living provides various living options such as independent living, assisted living, memory care and respite care in 23 communities across eight states.  They strive to create a true home where residents can enjoy their retirement years as carefree as possible.  Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO all twenty-three communities. Recent new locations include MorningStar of Beaverton and MorningStar of Glendale.

You can see examples of newly optimized pages here:

Beaverton, Oregon

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/assisted-living-facility-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-living-beaverton-oregon-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/senior-assisted-living-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-beaverton-oregon/memory-care-beaverton-oregon/

Glendale, Arizona

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-phoenix-az-gallery/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/independent-living-peoria-az-amenities/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/assisted-living-glendale-az-floor-plans/ https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/memory-care-glendale-az/

https://www.morningstarseniorliving.com/communities/independent-living-phoenix-az-glendale-az/senior-living-glendale-az-location-map/

For several of the communities, we are expanding the effort to cover new keywords and higher levels of off page optimization.  These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

The off-page optimization is ongoing for all of these communities.  In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, Tumblr, WordPress and Weebly.  These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy. 

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

This blog post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/senior-living-communities-increase-seo-effort

For SEO Services and Digital Marketing & Sales in Sweden, please contact WSI WebAnalys.
Local, National, Global, and E-Commerce Search Optimization & Lead Generation.
WSI Sweden. | Site | Search | Social | Mobile | Marketing Automation |

*Marknadsföring Seniorboende   *Marknadsföring Äldreboende