WSI Digital Marketing has recently launched SEO efforts for a 5th location of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US. 

The implementation for MorningStar’s Phoenix location has now been completed and resulted in 15 new 1^st page rankings, and over 350 lead forms and calls from organic visitors.   

The 2nd location, MorningStar Senior Living of Sparks, continues in the off page optimization phase and after only three months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well. Further expansion to two additional locations in April and May including MorningStar at Arrowhead and MorningStar at Bear Creek are also beginning to showing progress.

Happy with the success so far, MorningStar has again expanded the program to include another Phoenix area location: MorningStar Assisted Living & Memory Care of Fountain Hills, their newest community in the Valley of the Sun scheduled to open in the fall of 2016.

For the on-page optimization, we focused on 5 pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Fountain Hills community here.

Assisted Living Scottsdale

Senior Living Scottsdale

Assisted Living Fountain Hills AZ

Senior Living Communities Scottsdale

Memory Care Scottsdale

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-further-expands-relationship-with-senior-living-chain

WSI Sweden – WSI WebAnalys, contact Madelene Wadelius.

Experienced builder in the field of new home construction 

BC West Building Company, LLC has over 10 years of experience in the field of new home construction, light commercial, high-end unique home and office renovations, and exquisite carpentry and trim work.  Their focus on attention to detail and providing highly customized services is the mission of the company. BC West Building Company serves Connecticut with emphasis on Litchfield County and the Farmington Valley.

WSI was retained to design and build a new website, increase leads and conversion

WSI was retained by BC West Building Company, LLC to design and build their new website, to increase their leads with local search engine optimization strategies, and to convert leads to customers with optimized SEO landing pages. The architecture of the new site was optimized for researched and defined personas. Once the site launched, on page SEO was started with extensive keyword research and eight new SEO pages were created for a total of 36 new web pages. Examples of a few of the SEO optimized pages are shown below:

http://www.bcwestbuild.com/services/home-builders/

http://www.bcwestbuild.com/services/home-renovation-companies/

http://www.bcwestbuild.com/services/home-improvement-companies/

http://www.bcwestbuild.com/services/home-remodeling-companies/kitchen-remodeling-companies/

The eight new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct. In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles. Now we are beginning the off page phase of the project.  Our process includes setting up a review account with Customer Lobby to get high-quality customer reviews and the reviews will be syndicated to other sites. WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger and WordPress. In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and local office in Collinsville, Connecticut. In addition, citation building with high quality directories such as Houzz will be part of the off page strategy. 

WSI will set Key Performance Indicators (KPIs)

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation. These KPIs include the number of links to the eight new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions. Monthly reporting will be conducted with the owners of the BC West Building Company, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are over two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities. 

This post originally appeared on this WSI blog: 

http://blog.wsipaulasanderson.com/wsi-digital-marketing-of-connecticut-implements-local-seo-for-bc-west-building-company-llc